Original pop/rock with serious reach. Vein formed in the late 1990s in Hommersak, Norway, and by 2001 Rob was on board — bringing driving bass lines and harmonies that would define their evolving sound.

The band's debut EP Another Way was recorded at West Audio Studios in Stavanger and released in 2003 under Universal Records. It received airplay across Scandinavia and beyond, and the band supported legendary British rock band Slade on tour.

For Rob, Vein was a creative turning point — his first experience of original songwriting and studio production, skills that would later feed directly into his media work with PMP Media.